Found a club or join one: its own chat, a weekly challenge for everyone and ranks for whoever runs it.
A club is a group of up to twenty players. When you found one, its channel appears in the Chat, and every week it has a challenge that everyone completes together, with a progress bar and the list of who is pulling their weight.
Whoever founds the club manages it: they hand out ranks, decide whether people join freely or by request, handle the queue of those who want in and can rename it. With the search you can find the club you are looking for.
These versions also brought gifts that fly from one avatar to another, a welcome guide for newcomers and the bell that switches off by itself when the game ends.